What is Social Media Analytics?
An outcome of a comprehensive analysis of your social media performance is known as social media analytics. You may need your business analytics to support business decisions as a business manager. Various KPIs, such as the number of likes, followers, comments, and shares alongside the ROI, conversion rates, impressions, and audience engagement, make a set of social media metrics you must consider.
However, according to the niche, every business has its own set of social media analytics.